In their last blog for LIVE@AdvertisingWeek, Sky IQ reveal the buzzword from the fourth and final day at Advertising Week Europe.
Posts Tagged: Women
The tech industry needs to rid itself of its “pizza-guzzling nerd” image to attract more girls into the profession, according to a leading woman in the sector.
At the session titled, ‘Why women really rule the tech world’, Parmar pointed to the fact that only 245 girls took an A-Level in computing, compared with more than 5,000 who took Spanish.
Belinda Parmar, CEO of Lady Geek and Founder of Little MissGeek, shares a shocking figure about female tech consumers, ahead of chairing the IPC Media seminar: “Why woman really rule the tech world.”
Advertising Week executive director Matt Scheckner told us his event is “gender neutral”. He has set about proving that with plenty of events championing women in advertising and media.