David Amodio, digital and creative lead at Channel 4 tells LIVE@AdvertisingWeek about the future of TV and Channel 4’s investment in data, and what that means for it’s advertisers and partners
Posts Tagged: TV
You may have noticed that only members can eat and drink at the members bar at Bafta, where Advertising Week Europe is taking place.
There are other food options around, but none quite as enticing as this freebie we’ve been made aware of.
Lucie Cave, the editor-in-chief of Heat, names her top three brands that have become celebrities, and celebrities who have become brands. She blogs for LIVE@AdvertisingWeek ahead of the Bauer media session at 5pm in the David Lean Room, looking at the converging worlds of celebrities and brands.
Henry Normal, co-creator of Alan Partridge and managing director of Baby Cow Productions, says that he is surprised that more brands don’t use branded television as a marketing medium.
Speaking in the UM Studios session at Advertising Week Europe, he said: “In 40 years, hardly any advertisers have knocked on my door. It’s surprising because the practice is very aggressive in the film industry. The opportunities are definitely here. I don’t see why all our programmes shouldn’t be branded.”
A senior BT executive has questioned the strategic value and price tag for Richard Desmond’s Channel 5, effectively ruling out the telecoms giant as a serious bidder for the broadcaster.
Less than 24 hours after the launch of London TV Station London Live, Jon O’Donnell, group commercial director at ESI Media, explains why the channel is exempt from standard broadcasting guidelines and what it will offer to advertisers and brands.
Sky IQ are blogging for LIVE@AdvertisingWeek and picking out a daily buzzword from the event.
Day one buzzword: #hashtag
Terms and phrases around Advertising Week Europe were mentioned in 4,238 tweets yesterday (as of 4pm), according to an analysis from social media agency We Are Social.
Channel 5 has presented Dixons’ sponsorship of ‘The Gadget Show’ as the future of advertiser-funded TV content and a tonic for declining advertising revenues, which have fallen 40 per cent in real terms in the past 20 years.
In a session moderated by Matthew Wright, the presenter of ‘The Wright Stuff’ on Channel 5, representatives of the broadcaster, brand and production company North One Television laid out their vision.
Twitter users search for hashtags because they have seen them on TV, according to 75 per cent of people surveyed for a new research project from Thinkbox and Twitter.