Posts Tagged: TV

Heat editor picks Monkey, Aleksandr and John Lewis as top celebrity brands

Cave: picks John Lewis as a brand that has become a celebrity
Cave: picks John Lewis as a brand that has become a celebrity

Cave: picks John Lewis as a brand that has become a celebrity

Lucie Cave, the editor-in-chief of Heat, names her top three brands that have become celebrities, and celebrities who have become brands. She blogs for LIVE@AdvertisingWeek ahead of the Bauer media session at 5pm in the David Lean Room, looking at the converging worlds of celebrities and brands.

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Alan Partridge creator: “all TV programmes could be branded”

Henry Normal, co-creator of Alan Partridge and managing director of Baby Cow Productions, says that he is surprised that more brands don’t use branded television as a marketing medium.

Speaking in the UM Studios session at Advertising Week Europe, he said: “In 40 years, hardly any advertisers have knocked on my door. It’s surprising because the practice is very aggressive in the film industry. The opportunities are definitely here. I don’t see why all our programmes shouldn’t be branded.”

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Revealed: Dixons’ vision for future of ad-funded TV

Could The Gadget Show be the future of ad-funded TV?

Could The Gadget Show be the future of ad-funded TV?

Channel 5 has presented Dixons’ sponsorship of ‘The Gadget Show’ as the future of advertiser-funded TV content and a tonic for declining advertising revenues, which have fallen 40 per cent in real terms in the past 20 years.
In a session moderated by Matthew Wright, the presenter of ‘The Wright Stuff’ on Channel 5, representatives of the broadcaster, brand and production company North One Television laid out their vision.

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