Andrew Hirsch, chief executive of customer publishing firm John Brown, has launched a stinging attack on the concept of native advertising and believes companies including The Telegraph and AOL cannot prove its value.
Posts Tagged: Telegraph
Jason Seiken, editor in chief of the Telegraph Media Group, mapped out his vision for the newsbrand around news, but also more entertainment and data-led stories tapping into the lives of individual readers.
Telegraph Media Group has attracted a record 72 million monthly unique browsers to its telegraph.co.uk website in March, exactly one year after erecting its metered paywall, according to unofficial figures.
Telegraph Media Group’s editor-in-chief, Jason Seiken, revealed the publisher’s best online performance yet at an Advertising Week Europe event in London’s Ronnie Scott’s today.
James Brown, the general manager of digital advertising at Telegraph Media Group, blogs for LIVE@AdvertisingWeek about one of the week’s hot – but perhaps not fully understood – topics: programmatic advertising.