As the event draws to a close, Michael McCourt, a strategic planner at Mcgarrybowen, shares one of his biggest learnings from the week with LIVE@AdvertisingWeek.
He writes: “Sir Martin Sorrell echoed David Ogilvy’s aphorism; stating that the ‘consumer is not a moron’ and that we ‘do not credit the consumer with enough common sense’. I (regrettably) agree, but I also believe that one word in this statement is part of the problem – consumer.
Read more on Mcgarrybowen planner: why I’m putting a ‘consumer’ swear jar in the office…
Durrani: sometimes the maths doesn’t add up
Media Week editor and Campaign media editor Arif Durrani writes on Advertising Week Europe’s second coming.
“Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year – although still absolute chaos, of course.
Read more on AWEurope “better organised – although still absolute chaos”…