Posts Tagged: Microsoft

James Corden: Microsoft ad ‘one of least creative things I’ve been part of’

Corden on his Microsoft ad experience

Actor and writer James Corden described an ad for a Microsoft Windows phone as one of the “least creative things I’ve been a part of”, in a session at Advertising Week Europe 2014, where he also questioned the efficacy of Twitter.

Read more on James Corden: Microsoft ad ‘one of least creative things I’ve been part of’…

WATCH: Microsoft’s prediction guru Rothschild on data science in advertising

David Rothschild is the Microsoft Research Economist who correctly predicted the votes of 50 of the 51 states during the US 2012 election.

For this year’s Oscars, he named the winners of the top six awards and ended up predicting 21 of 24 categories with a new forecasting model.

Read more on WATCH: Microsoft’s prediction guru Rothschild on data science in advertising…