Posts Tagged: Microsoft
Microsoft is leading the way for Advertising Week Europe infographics (we’ve hardly seen any other good ones) by responding in real time to what’s being discussed in seminars.
We picked out some of our favourites before, and now they’ve made even more that we like.
Actor James Corden told a panel this week that working on a Microsoft ad was one of the least creative experiences he’d had. He felt like he’d been “dropped in from a list of 20 people, of which I was number seven after six people had said no.”
Actor and writer James Corden described an ad for a Microsoft Windows phone as one of the “least creative things I’ve been a part of”, in a session at Advertising Week Europe 2014, where he also questioned the efficacy of Twitter.
David Rothschild is the Microsoft Research Economist who correctly predicted the votes of 50 of the 51 states during the US 2012 election.
For this year’s Oscars, he named the winners of the top six awards and ended up predicting 21 of 24 categories with a new forecasting model.
Microsoft Advertising (@MSAdvertisingUK on Twitter) has been offering some great information and graphics on Twitter to complement the chatter around Advertising Week Europe, reacting to the seminars as they happen.
Here are three of our favourites from the first two days:
Microsoft Advertising has tweeted some of its research data in response to a claim in the IPC Why Women Really Rule The Tech World talk. Belinda Parmar, CEO of LadyGeek, said that men were more likely to know which kind of phone they want to buy when they visit a mobile phone shop.