Posts Tagged: Martin Sorrell

Mcgarrybowen planner: why I’m putting a ‘consumer’ swear jar in the office

As the event draws to a close, Michael McCourt, a strategic planner at Mcgarrybowen, shares one of his biggest learnings from the week with LIVE@AdvertisingWeek.

He writes: “Sir Martin Sorrell echoed David Ogilvy’s aphorism; stating that the ‘consumer is not a moron’ and that we ‘do not credit the consumer with enough common sense’. I (regrettably) agree, but I also believe that one word in this statement is part of the problem – consumer.

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Were Sorrell and Bollore wearing “secret media CEO wristbands”?

What’s that on the wrist of Yannick Bollore, the new CEO of Havas? Matt Bush, the head of agency sales at Google UK,  spotted that the wristband looked similar to one that Martin Sorrell, the head of rival holding group WPP, was sporting earlier in the week. Coincidence, or the signs of a top secret media club in action?

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WATCH: Martin Sorrell says Vice Media is “flavour of the month”

Martin Sorrel spoke to LIVE@Advertising Week about the youth video network Vice Media, in which his holding group WPP has a stake.

He said Vice, which is set for soaring revenues of around $500 million in 2014 according to a report from Bloomberg last week, made his companies “think about content more in an online way”.

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