Andrew Hirsch, chief executive of customer publishing firm John Brown, has launched a stinging attack on the concept of native advertising and believes companies including The Telegraph and AOL cannot prove its value.
Posts Tagged: Marketing
Speaking at Advertising Week Europe in a session with United Biscuits boss Martin Glenn and hosted by the Oystercatchers, Sainsbury’s chief executive Justin King talked brands (and why a good kicking can be ok), plus building a company culture, the role of the marketer – and sociopaths.
Accel Partners, one of the early venture capital companies to invest in Facebook, has predicted the rise of one-to-one advertising across multiple channels as one of the next big booms, in a session at Advertising Week.
Marketers must be wary of buzzwords and learn to trust their “gut” instinct, according to a panel of marketers speaking at Advertising Week Europe.
Brands must commit to a “real-time” marketing ethos if they are to win over consumers during the forthcoming World Cup, according to a senior Coca-Cola marketer speaking at Advertising Week Europe 2014.
Tesco is trialling the smartphone location system iBeacons in its Chelmsford store as part of an experiment with a store-specific app, but is holding off using beacons for marketing purposes until customers have grown accustomed to the technology.
Welcome to LIVE@AdvertisingWeek: Campaign, Marketing, Media Week and Brand Republic’s hub for Advertising Week Europe 2014.
From today, our journalists will be reporting live from the seminars and events, bringing you news and exclusive interviews and videos from headline speakers – and of course all the gossip from industry parties.