Posts Tagged: Marketing

Sainsbury’s Justin King: ‘Don’t spike your competitor’s drink, just perform better’

Justin King on how to compete

Justin King on how to compete

Speaking at Advertising Week Europe in a session with United Biscuits boss Martin Glenn and hosted by the Oystercatchers, Sainsbury’s chief executive Justin King talked brands (and why a good kicking can be ok), plus building a company culture, the role of the marketer – and sociopaths.

Read more on Sainsbury’s Justin King: ‘Don’t spike your competitor’s drink, just perform better’…

Welcome to AWEurope

Welcome to LIVE@AdvertisingWeek: Campaign, Marketing, Media Week and Brand Republic’s hub for Advertising Week Europe 2014. 

From today, our journalists will be reporting live from the seminars and events, bringing you news and exclusive interviews and videos from headline speakers – and of course all the gossip from industry parties.

Read more on Welcome to AWEurope…