Posts Tagged: AOL

AOL on the “technology tax” of programmatic

Penzer: Says companies could lose money by not understanding the landscape

Penzer: Says companies could lose money by not understanding the landscape

The programme for Advertising Week Europe is crammed with talks on programmatic buying. Noel Penzer, AOL UK’s managing director, tells us the hype around programmatic is justified, but some publishers have lots money after seeing it through “rose-tinted glasses”.

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