Posts Categorized: Video

Video: Spotify on breaking Haim and Lorde through brand partnerships

Chris Maples, VP Europe at Spotify, spoke to us about how they work with brands that are looking to get into the music industry and how both talent and the brands themselves can benefit from this. He mentions how Spotify helped to break critically-acclaimed music acts like Haim and Lorde through its partnerships.

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Mobile payments have been “a mess” says Weve CEO

David Sear, the CEO of mobile joint venture Weve, says that the media industry’s development of mobile payments has been “a bit of a mess”.

Speaking at Advertising Week Europe, Sear said that Weve’s long-awaited mobile phone payment service would launch in early 2015, following the deal it announced with MasterCard in February.

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WATCH: Microsoft’s prediction guru Rothschild on data science in advertising

David Rothschild is the Microsoft Research Economist who correctly predicted the votes of 50 of the 51 states during the US 2012 election.

For this year’s Oscars, he named the winners of the top six awards and ended up predicting 21 of 24 categories with a new forecasting model.

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WATCH: Martin Sorrell says Vice Media is “flavour of the month”

Martin Sorrel spoke to LIVE@Advertising Week about the youth video network Vice Media, in which his holding group WPP has a stake.

He said Vice, which is set for soaring revenues of around $500 million in 2014 according to a report from Bloomberg last week, made his companies “think about content more in an online way”.

Read more on WATCH: Martin Sorrell says Vice Media is “flavour of the month”…