Marie Claire editor-in-chief Trish Halpin reveals why she thinks fashion magazines are still strong platforms for brands.
Posts Categorized: Video
Matthew Dearden, CEO, Clear Channel UK explains exactly what an “Ngen” is and how their research with them has given Clear Channel an insight into what the future means for advertising. More on Clear Channel’s research to follow.
Chris Maples, VP Europe at Spotify, spoke to us about how they work with brands that are looking to get into the music industry and how both talent and the brands themselves can benefit from this. He mentions how Spotify helped to break critically-acclaimed music acts like Haim and Lorde through its partnerships.
Can Spotify cope with iTunes Radio? Chris Maples, VP Europe, Spotify talked to LIVE@AdvertisingWeek about how Spotify is aiming to stop users migrating to the rival free iTunes service once it launches in the UK.
David Sear, the CEO of mobile joint venture Weve, says that the media industry’s development of mobile payments has been “a bit of a mess”.
Speaking at Advertising Week Europe, Sear said that Weve’s long-awaited mobile phone payment service would launch in early 2015, following the deal it announced with MasterCard in February.
David Rothschild is the Microsoft Research Economist who correctly predicted the votes of 50 of the 51 states during the US 2012 election.
For this year’s Oscars, he named the winners of the top six awards and ended up predicting 21 of 24 categories with a new forecasting model.
We ask Philippe Botteri, a partner at venture capital firm Accel Partners, what he thinks will be the next big idea to disrupt the advertising market and whether there are enough investors in Europe to support its tech start-ups.
Campaign’s editor-in-chief Danny Rogers spoke to Karma Communications Group executive creative director Caitlin Ryan on whether we are scared to take risks in advertising.
The Holler session ‘Stand Up For Planners’ answered why the agency sends all of their planners on intensive stand-up comedy training course. Now’s your chance to see some of them in action.
Martin Sorrel spoke to LIVE@Advertising Week about the youth video network Vice Media, in which his holding group WPP has a stake.
He said Vice, which is set for soaring revenues of around $500 million in 2014 according to a report from Bloomberg last week, made his companies “think about content more in an online way”.