Posts Categorized: Video

Oscar-winning Framestore: ‘virtual reality is not a platform’

Karl Woolley, creative technologist at Oscar-winning production company Framestore, says virtual reality should not be seen as a platform, but as the driving force of content’s narrative.

Framestore, which won an Oscar for its work on ‘Gravity’, is approaching directors in order to push virtual reality (VR) as a technology that extends beyond its initial gaming applications.

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WATCH: Oystercatchers reveals 3 ways agencies can work better with clients

Suki Thompson, CEO of marketing consultancy Oystercatchers, gives her three top tips to encourage strong and lasting partnerships between agencies and their clients. Speaking at Advertising Week Europe, Thompson hosted a conversation around partnerships with Sainsbury’s CEO Justin King and United Biscuits CEO Martin Glenn.

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