Piers Taylor, Vizeum UK’s managing partner, blogs for LIVE@AdvertisingWeek on why he things technological innovation can be both an ally and an enemy to innovation for brands, ahead of his session at 4.15 in News Room Studio A.
Posts Categorized: Technology
Google’s boss for Northern and Central Europe Matt Brittin says we are “at the beginning of a new wave of disruption” and believes the UK can be at the centre of technology innovation if it shows more “ambition”.
Speaking as part of the Fast Company Disruptors panel at Advertising Week Europe, Google said constant, unrelenting change was essential or you fall behind.
James Brown, the general manager of digital advertising at Telegraph Media Group, blogs for LIVE@AdvertisingWeek about one of the week’s hot – but perhaps not fully understood – topics: programmatic advertising.
We ask Philippe Botteri, a partner at venture capital firm Accel Partners, what he thinks will be the next big idea to disrupt the advertising market and whether there are enough investors in Europe to support its tech start-ups.
Apple’s approval process on the App Store was described as ‘weird’ and the Android Play store was attacked for being ‘fundamentally flawed’ by a panel of mobile marketing experts at Advertising Week Europe.
Sam Noble, chief strategy officer of Iris, blogs for LIVE@AdvertisingWeek to explain this intriguing term from a panel with Mini UK and author Mark Earls on Thursday about “participation brands”
He writes: “The two tribes of creative marketing – we could loosely describe them as the ‘brand’ and the ‘behavioural’ marketers – are still too often locked in an unhelpful battle for attention and budget.
Sky IQ are blogging for LIVE@AdvertisingWeek and picking out a daily buzzword from the event.
Day one buzzword: #hashtag
Dan Wright, a director of Amazon Media Group Europe, blogs for LIVE@AdvertisingWeek about why adding functionality is the real way to “rise above the clutter”.