Posts Categorized: Technology

What is “lifestyle hacking”?

Sam Noble, chief strategy officer of Iris, blogs for LIVE@AdvertisingWeek to explain this intriguing term from a panel with Mini UK and author Mark Earls on Thursday about “participation brands”

He writes: “The two tribes of creative marketing – we could loosely describe them as the ‘brand’ and the ‘behavioural’ marketers – are still too often locked in an unhelpful battle for attention and budget.

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