Posts Categorized: Sessions

Heat editor picks Monkey, Aleksandr and John Lewis as top celebrity brands

Cave: picks John Lewis as a brand that has become a celebrity
Cave: picks John Lewis as a brand that has become a celebrity

Cave: picks John Lewis as a brand that has become a celebrity

Lucie Cave, the editor-in-chief of Heat, names her top three brands that have become celebrities, and celebrities who have become brands. She blogs for LIVE@AdvertisingWeek ahead of the Bauer media session at 5pm in the David Lean Room, looking at the converging worlds of celebrities and brands.

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VOTE: Is creative risk taking dead?

Following yesterday’s panel discussion kicked off by Campaign editor, Danny Rogers, we want to know what you think.

Caitlin Ryan, group executive creative director at Karmarama said: “The recession creates an atmosphere of fear, which makes it very difficult for clients to put their neck on the chopping block [and] you end up needing much more sign-off, which can water down an idea quickly”.

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