Can’t make it to this week’s events in London? Stuck in the office? You can watch all the action at Advertising Week Europe on the event’s live stream, which lets you switch between the venues including the ITV Stage and AWEurope Underground.
Posts Categorized: Seminars
The programme for Advertising Week Europe is crammed with talks on programmatic buying. Noel Penzer, AOL UK’s managing director, tells us the hype around programmatic is justified, but some publishers have lots money after seeing it through “rose-tinted glasses”.
Now in its second year, AWE ponders magic, risk, responsibility, the future and the secret of creativity.
Today’s top picks are:
We’ll tell you: he’s promoting the Creative Pioneers challenge from the IPA. Applications close tonight, and you can apply for the apprenticeships on offer on the Creative Pioneers website.
Tonight, people aged 16-23 are invited to come to a session at Advertising Week to speak to people from the 50 companies offering opportunities. To attend, make sure you register for free online.
Late last year, L’Oreal moved its £135 million media planning and buying account to Maxus, in one of the biggest UK media pitches of the decade.