Posts Categorized: Seminars

AOL on the “technology tax” of programmatic

Penzer: Says companies could lose money by not understanding the landscape

Penzer: Says companies could lose money by not understanding the landscape

The programme for Advertising Week Europe is crammed with talks on programmatic buying. Noel Penzer, AOL UK’s managing director, tells us the hype around programmatic is justified, but some publishers have lots money after seeing it through “rose-tinted glasses”.

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Why wear a mask made of Lego?

We’ll tell you: he’s promoting the Creative Pioneers challenge from the IPA. Applications close tonight, and you can apply for the apprenticeships on offer on the Creative Pioneers website.

Tonight, people aged 16-23 are invited to come to a session at Advertising Week to speak to people from the 50 companies offering opportunities. To attend, make sure you register for free online.

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