Posts Categorized: Seminars

What is “lifestyle hacking”?


Sam Noble, chief strategy officer of Iris, blogs for LIVE@AdvertisingWeek to explain this intriguing term from a panel with Mini UK and author Mark Earls on Thursday about “participation brands”

He writes: “The two tribes of creative marketing – we could loosely describe them as the ‘brand’ and the ‘behavioural’ marketers – are still too often locked in an unhelpful battle for attention and budget.

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L’Oréal aware of “L’OreHell” nickname

L’Oréal acknowledge its reputation as a difficult client to work with in its £135 million media pitch last year, L’Oréal’s media manager Gayle Noah told an audience at Advertising Week Europe.

Noah said one of the aims of the review, from L’Oréal’s perspective, was to alter its work processes so that it no longer received the nickname “L’OreHell” reputation – a point that was addressed in the brief. Maxus won the three-way pitch which was one of the biggest in the last decade.

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Campaign’s Danny Rogers: my favourite ad this year

A quick Q&A with Campaign magazine’s editor-in-chief Danny Rogers ahead of the Campaign Creative Exchange seminar at Advertising Week Europe.

What’s the best ad you’ve seen this year?

Les Sapeurs, for Guinness by Abbott Mead Vickers BBDO. It’s a stunning piece of film, with a strong soundtrack – and based on the insight that whatever their background, there are some people who will always want to express themselves, to stand out from the crowd with style – it’s executed with energy and verve.

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