Rumour has it puppet character “Monkey”, who appeared in ads for ITV Digital and for PG Tips with Johnny Vegas, could make an appearance on stage at 5pm today at Advertising Week Europe.
Posts Categorized: Seminars
Actor and writer James Corden described an ad for a Microsoft Windows phone as one of the “least creative things I’ve been a part of”, in a session at Advertising Week Europe 2014, where he also questioned the efficacy of Twitter.
Sam Bompas, one half of the dynamic food duo Bompas & Parr (also known as the Jellymongers) is speaking in IPC Media’s ‘Inspired Conversation: Why food is the new fashion’ talk at 2pm.
Brands should take lessons in building loyalty and creating deeper relationships with their consumers from Harry Styles and his fellow band mates in boy band One Direction, according to film-maker Morgan Spurlock.
Debbie Klein, the CEO of Engine, argues that she agrees with Stuart Murphy of BSkyB that a “kind environment” fosters creativity.
A senior BT executive has questioned the strategic value and price tag for Richard Desmond’s Channel 5, effectively ruling out the telecoms giant as a serious bidder for the broadcaster.
As day three dawns, we’re looking forward to some seriously impressive speakers:
8am The Telegraph Leadership Breakfast
Meet the Telegraph’s new editor-in-chief and chief content officer, Jason Seiken, who was recently appointed to help embed digital at the heart of the newspaper.
Mediacom’s head of mobile Jon Hook blogs for LIVE@Advertising Week on why, despite all the hype and attention, we can’t reach any consensus on mobile.
Apple’s approval process on the App Store was described as ‘weird’ and the Android Play store was attacked for being ‘fundamentally flawed’ by a panel of mobile marketing experts at Advertising Week Europe.