Sky IQ is blogging for LIVE@AdvertisingWeek and picking out its top buzzword from each day of the event.
Mediacom’s head of mobile Jon Hook blogs for LIVE@Advertising Week on why, despite all the hype and attention, we can’t reach any consensus on mobile.
We couldn’t help but notice these strong words in today’s branded content seminar at Advertising Week Europe.
Chris Duncan, customer sales director at News UK, said that referencing the number of Facebook “likes” was “the last refuge of a failed campaign”.
Sky IQ are blogging for LIVE@AdvertisingWeek and picking out a daily buzzword from the event.
Day one buzzword: #hashtag
Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.
Speaking at Advertising Week Europe, Martin Sorrell, CEO of WPP Group, talks about Google and what companies could possibly post a threat to it in future. He also talks about how China is becoming technologically successful “and we don’t really understand that.”
Belinda Parmar, CEO of Lady Geek and Founder of Little MissGeek, shares a shocking figure about female tech consumers, ahead of chairing the IPC Media seminar: “Why woman really rule the tech world.”