Posts Categorized: Opinion

Oscar-winning Framestore: ‘virtual reality is not a platform’

Karl Woolley, creative technologist at Oscar-winning production company Framestore, says virtual reality should not be seen as a platform, but as the driving force of content’s narrative.

Framestore, which won an Oscar for its work on ‘Gravity’, is approaching directors in order to push virtual reality (VR) as a technology that extends beyond its initial gaming applications.

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Mcgarrybowen planner: why I’m putting a ‘consumer’ swear jar in the office

As the event draws to a close, Michael McCourt, a strategic planner at Mcgarrybowen, shares one of his biggest learnings from the week with LIVE@AdvertisingWeek.

He writes: “Sir Martin Sorrell echoed David Ogilvy’s aphorism; stating that the ‘consumer is not a moron’ and that we ‘do not credit the consumer with enough common sense’. I (regrettably) agree, but I also believe that one word in this statement is part of the problem – consumer.

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AWEurope “better organised – although still absolute chaos”

Durrani: sometimes the maths doesn't add up

Durrani: sometimes the maths doesn’t add up

Media Week editor and Campaign media editor Arif Durrani writes on Advertising Week Europe’s second coming.

“Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year – although still absolute chaos, of course.

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