Posts Categorized: News

Vevo: repurposed TV ads won’t do for online

Tom Connaughton, vice-president of content and programming for UK and International at Vevo, has said brands need to place more worth on the online video model.

Speaking at Advertising Week Europe in a panel including YouTube, he said: “When it comes to the launch of a campaign [on our platform] and we see that the online video is just a 30-second repurposed TV ad, and we get told the digital team doesn’t have the budget to do anything else, that becomes something that agencies need to think about.”

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What is “lifestyle hacking”?


Sam Noble, chief strategy officer of Iris, blogs for LIVE@AdvertisingWeek to explain this intriguing term from a panel with Mini UK and author Mark Earls on Thursday about “participation brands”

He writes: “The two tribes of creative marketing – we could loosely describe them as the ‘brand’ and the ‘behavioural’ marketers – are still too often locked in an unhelpful battle for attention and budget.

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Revealed: Dixons’ vision for future of ad-funded TV

Could The Gadget Show be the future of ad-funded TV?

Could The Gadget Show be the future of ad-funded TV?

Channel 5 has presented Dixons’ sponsorship of ‘The Gadget Show’ as the future of advertiser-funded TV content and a tonic for declining advertising revenues, which have fallen 40 per cent in real terms in the past 20 years.
In a session moderated by Matthew Wright, the presenter of ‘The Wright Stuff’ on Channel 5, representatives of the broadcaster, brand and production company North One Television laid out their vision.

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ITV announces Twitter tie-up at AWEurope

ITV today revealed that it will become the first major UK broadcaster to sign up for Twitter Amplify, the social network’s video partnership tool.

Advertisers will be able to advertise alongside ITV video content on the social network, including pre and post-roll ads within video in ITV tweets, customised hashtags, in-video banner ads and promotional video tweets.

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