A senior BT executive has questioned the strategic value and price tag for Richard Desmond’s Channel 5, effectively ruling out the telecoms giant as a serious bidder for the broadcaster.
David Rothschild is the Microsoft Research Economist who correctly predicted the votes of 50 of the 51 states during the US 2012 election.
For this year’s Oscars, he named the winners of the top six awards and ended up predicting 21 of 24 categories with a new forecasting model.
Sky IQ is blogging for LIVE@AdvertisingWeek and picking out its top buzzword from each day of the event.
Brands must commit to a “real-time” marketing ethos if they are to win over consumers during the forthcoming World Cup, according to a senior Coca-Cola marketer speaking at Advertising Week Europe 2014.
Microsoft Advertising (@MSAdvertisingUK on Twitter) has been offering some great information and graphics on Twitter to complement the chatter around Advertising Week Europe, reacting to the seminars as they happen.
Here are three of our favourites from the first two days:
We ask Philippe Botteri, a partner at venture capital firm Accel Partners, what he thinks will be the next big idea to disrupt the advertising market and whether there are enough investors in Europe to support its tech start-ups.
Tesco is trialling the smartphone location system iBeacons in its Chelmsford store as part of an experiment with a store-specific app, but is holding off using beacons for marketing purposes until customers have grown accustomed to the technology.
Less than 24 hours after the launch of London TV Station London Live, Jon O’Donnell, group commercial director at ESI Media, explains why the channel is exempt from standard broadcasting guidelines and what it will offer to advertisers and brands.
Red Bull dominated the conversation at branded content panel at Advertising Week Europe featuring Carat, UM Studios, Getty and Liquidthread
The panel said many clients would ask how they could do more activity like the energy drinks brand, well-known for its stunt with Felix Baumgartner’s who jumped from space in 2012.