Suki Thompson, CEO of marketing consultancy Oystercatchers, gives her three top tips to encourage strong and lasting partnerships between agencies and their clients. Speaking at Advertising Week Europe, Thompson hosted a conversation around partnerships with Sainsbury’s CEO Justin King and United Biscuits CEO Martin Glenn.
Posts Categorized: News
Accel Partners, one of the early venture capital companies to invest in Facebook, has predicted the rise of one-to-one advertising across multiple channels as one of the next big booms, in a session at Advertising Week.
You may have noticed that only members can eat and drink at the members bar at Bafta, where Advertising Week Europe is taking place.
There are other food options around, but none quite as enticing as this freebie we’ve been made aware of.
Marketers must be wary of buzzwords and learn to trust their “gut” instinct, according to a panel of marketers speaking at Advertising Week Europe.
Speaking as part of the Fast Company Disruptors panel at Advertising Week Europe, Google said constant, unrelenting change was essential or you fall behind.
Matthew Dearden, CEO, Clear Channel UK explains exactly what an “Ngen” is and how their research with them has given Clear Channel an insight into what the future means for advertising. More on Clear Channel’s research to follow.
The new Havas Group CEO and group chairman Yannick Bollore is on stage at Advertising Week Europe, making his first public appearance since taking over from David Jones.
There have been 9,255 tweets (as of 3:15pm on Tuesday) about Advertising Week Europe so far, according to analysis by Social Media agency We Are Social.
We Are Social looked at tweets with #AWEurope, @AW_Europe, AWEurope or AdWeekEurope in them.
Brands should take lessons in building loyalty and creating deeper relationships with their consumers from Harry Styles and his fellow band mates in boy band One Direction, according to film-maker Morgan Spurlock.
Brands can learn invaluable lessons in communication from the storytelling techniques employed by children’s books, which, in essence, help kids to make sense of the world around them, according to Daniel Zeff, chief executive of Evidently, speaking at Advertising Week.