Graham Goodkind, founder of Frank PR, believes that brands should seek “objections, bans and complaints” to give controversial PR stunts the oxygen they need and not worry about “collateral damage”.
Posts Categorized: News
After all the buzz about Advertising Week in London, we asked you to vote as to whether Advertising Week Europe could ever rival that much more established industry gathering: Cannes.
David Amodio, digital and creative lead at Channel 4 tells LIVE@AdvertisingWeek about the future of TV and Channel 4’s investment in data, and what that means for it’s advertisers and partners
Programmatic advertising is “bridging planning and buying” in a way that has never been possible before, according to the Amnet managing director, Steve Hobbs, speaking at Advertising Week Europe.
Hobbs was one of a panel of experts taking part at a session on programmatic buying, which was described by the Advertising Week Europe executive director, Matt Scheckner, as “the pretty girl at the dance by a pretty wide margin”.
Google’s boss for Northern and Central Europe Matt Brittin says we are “at the beginning of a new wave of disruption” and believes the UK can be at the centre of technology innovation if it shows more “ambition”.
Ella Dolphin, group publishing director of the contemporary women’s group at Hearst Magazines UK, including Cosmopolitan, blogs for LIVE@AdvertisingWeek with her tips to engage millennials – Cosmo’s main audience.
Here is a tasty snap of the free lunch being handed out by the London Live bus near Advertising Week Europe: seems to be a fusion of takeaway and canapé. What do you reckon?
Sally Quick, director of commercial partnership at UKTV, argues against ITV’s Simon Daglish’s comment earlier in Advertising Week Europe that “90% of [branded] content is crap”.
Media Week editor and Campaign media editor Arif Durrani writes on Advertising Week Europe’s second coming.
“Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year – although still absolute chaos, of course.
Speaking at Advertising Week Europe in a session with United Biscuits boss Martin Glenn and hosted by the Oystercatchers, Sainsbury’s chief executive Justin King talked brands (and why a good kicking can be ok), plus building a company culture, the role of the marketer – and sociopaths.