Posts Categorized: News

Programmatic ‘bridging planning and buying’, says Amnet’s Hobbs

Programmatic advertising is “bridging planning and buying” in a way that has never been possible before, according to the Amnet managing director, Steve Hobbs, speaking at Advertising Week Europe.

Hobbs was one of a panel of experts taking part at a session on programmatic buying, which was described by the Advertising Week Europe executive director, Matt Scheckner, as “the pretty girl at the dance by a pretty wide margin”.

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AWEurope “better organised – although still absolute chaos”

Durrani: sometimes the maths doesn't add up

Durrani: sometimes the maths doesn’t add up

Media Week editor and Campaign media editor Arif Durrani writes on Advertising Week Europe’s second coming.

“Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year – although still absolute chaos, of course.

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Sainsbury’s Justin King: ‘Don’t spike your competitor’s drink, just perform better’

Justin King on how to compete

Justin King on how to compete

Speaking at Advertising Week Europe in a session with United Biscuits boss Martin Glenn and hosted by the Oystercatchers, Sainsbury’s chief executive Justin King talked brands (and why a good kicking can be ok), plus building a company culture, the role of the marketer – and sociopaths.

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