Posts Categorized: News

Oscar-winning Framestore: ‘virtual reality is not a platform’

Karl Woolley, creative technologist at Oscar-winning production company Framestore, says virtual reality should not be seen as a platform, but as the driving force of content’s narrative.

Framestore, which won an Oscar for its work on ‘Gravity’, is approaching directors in order to push virtual reality (VR) as a technology that extends beyond its initial gaming applications.

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Dave Droga: “this industry is extraordinary”

Dave Droga

Dave Droga

Bravery in advertising is about putting your beliefs ahead of self preservation, according to David Droga, the creative chairman of Droga5.

The founder of Droga5, which has offices in the US, Australia and the UK, hosted a panel of creative executives who he described as the “people that made me realize this industry is extraordinary”.

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Telegraph announces traffic rose 30% to record 72m monthly browsers

Telegraph Media Group has attracted a record 72 million monthly unique browsers to its telegraph.co.uk website in March, exactly one year after erecting its metered paywall, according to unofficial figures.

Telegraph Media Group’s editor-in-chief, Jason Seiken, revealed the publisher’s best online performance yet at an Advertising Week Europe event in London’s Ronnie Scott’s today.

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