Posts Categorized: Media

L’Oréal aware of “L’OreHell” nickname

L’Oréal acknowledge its reputation as a difficult client to work with in its £135 million media pitch last year, L’Oréal’s media manager Gayle Noah told an audience at Advertising Week Europe.

Noah said one of the aims of the review, from L’Oréal’s perspective, was to alter its work processes so that it no longer received the nickname “L’OreHell” reputation – a point that was addressed in the brief. Maxus won the three-way pitch which was one of the biggest in the last decade.

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AOL on the “technology tax” of programmatic

Penzer: Says companies could lose money by not understanding the landscape

Penzer: Says companies could lose money by not understanding the landscape

The programme for Advertising Week Europe is crammed with talks on programmatic buying. Noel Penzer, AOL UK’s managing director, tells us the hype around programmatic is justified, but some publishers have lots money after seeing it through “rose-tinted glasses”.

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