Posts Categorized: Media

Telegraph announces traffic rose 30% to record 72m monthly browsers

Telegraph Media Group has attracted a record 72 million monthly unique browsers to its telegraph.co.uk website in March, exactly one year after erecting its metered paywall, according to unofficial figures.

Telegraph Media Group’s editor-in-chief, Jason Seiken, revealed the publisher’s best online performance yet at an Advertising Week Europe event in London’s Ronnie Scott’s today.

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Programmatic ‘bridging planning and buying’, says Amnet’s Hobbs

Programmatic advertising is “bridging planning and buying” in a way that has never been possible before, according to the Amnet managing director, Steve Hobbs, speaking at Advertising Week Europe.

Hobbs was one of a panel of experts taking part at a session on programmatic buying, which was described by the Advertising Week Europe executive director, Matt Scheckner, as “the pretty girl at the dance by a pretty wide margin”.

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Alan Partridge creator: “all TV programmes could be branded”

Henry Normal, co-creator of Alan Partridge and managing director of Baby Cow Productions, says that he is surprised that more brands don’t use branded television as a marketing medium.

Speaking in the UM Studios session at Advertising Week Europe, he said: “In 40 years, hardly any advertisers have knocked on my door. It’s surprising because the practice is very aggressive in the film industry. The opportunities are definitely here. I don’t see why all our programmes shouldn’t be branded.”

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Mobile payments have been “a mess” says Weve CEO

David Sear, the CEO of mobile joint venture Weve, says that the media industry’s development of mobile payments has been “a bit of a mess”.

Speaking at Advertising Week Europe, Sear said that Weve’s long-awaited mobile phone payment service would launch in early 2015, following the deal it announced with MasterCard in February.

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