Andrew Hirsch, chief executive of customer publishing firm John Brown, has launched a stinging attack on the concept of native advertising and believes companies including The Telegraph and AOL cannot prove its value.
Posts Categorized: Media
The editors of Cosmopolitan, Elle, Red, Harper’s Bazaar and Good Housekeeping shared a stage at Advertising Week Europe today, discussing their role in empowering women – from the digital world to the rights of fashion magazines to have a feminist voice.
Tim Irwin, the chief operating officer of Maxus UK, tells us 5 things he learnt from the ‘Inside the programmatic ring’ session at Advertising Week Europe.
1) It’s a hot topic. Despite the presence of Idris Elba and James Corden in adjoining rooms, it was standing room only.
Jason Seiken, editor in chief of the Telegraph Media Group, mapped out his vision for the newsbrand around news, but also more entertainment and data-led stories tapping into the lives of individual readers.
Telegraph Media Group has attracted a record 72 million monthly unique browsers to its telegraph.co.uk website in March, exactly one year after erecting its metered paywall, according to unofficial figures.
Telegraph Media Group’s editor-in-chief, Jason Seiken, revealed the publisher’s best online performance yet at an Advertising Week Europe event in London’s Ronnie Scott’s today.
Programmatic advertising is “bridging planning and buying” in a way that has never been possible before, according to the Amnet managing director, Steve Hobbs, speaking at Advertising Week Europe.
Hobbs was one of a panel of experts taking part at a session on programmatic buying, which was described by the Advertising Week Europe executive director, Matt Scheckner, as “the pretty girl at the dance by a pretty wide margin”.
Henry Normal, co-creator of Alan Partridge and managing director of Baby Cow Productions, says that he is surprised that more brands don’t use branded television as a marketing medium.
Speaking in the UM Studios session at Advertising Week Europe, he said: “In 40 years, hardly any advertisers have knocked on my door. It’s surprising because the practice is very aggressive in the film industry. The opportunities are definitely here. I don’t see why all our programmes shouldn’t be branded.”
Can Spotify cope with iTunes Radio? Chris Maples, VP Europe, Spotify talked to LIVE@AdvertisingWeek about how Spotify is aiming to stop users migrating to the rival free iTunes service once it launches in the UK.
James Brown, the general manager of digital advertising at Telegraph Media Group, blogs for LIVE@AdvertisingWeek about one of the week’s hot – but perhaps not fully understood – topics: programmatic advertising.
David Sear, the CEO of mobile joint venture Weve, says that the media industry’s development of mobile payments has been “a bit of a mess”.
Speaking at Advertising Week Europe, Sear said that Weve’s long-awaited mobile phone payment service would launch in early 2015, following the deal it announced with MasterCard in February.