Posts Categorized: Best bits

Heat editor picks Monkey, Aleksandr and John Lewis as top celebrity brands

Cave: picks John Lewis as a brand that has become a celebrity
Cave: picks John Lewis as a brand that has become a celebrity

Cave: picks John Lewis as a brand that has become a celebrity

Lucie Cave, the editor-in-chief of Heat, names her top three brands that have become celebrities, and celebrities who have become brands. She blogs for LIVE@AdvertisingWeek ahead of the Bauer media session at 5pm in the David Lean Room, looking at the converging worlds of celebrities and brands.

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“Brilliant women in tech, but not enough”

The tech industry needs to rid itself of its “pizza-guzzling nerd” image to attract more girls into the profession, according to a leading woman in the sector.

Speaking at Advertising Week Europe, Belinda Parmar, chief executive of Lady Geek, said: “The perception of someone who works in technology is a pizza-guzzling nerd who cannot get a girlfriend. That is prevalent in our secondary schools.”

At the session titled, ‘Why women really rule the tech world’, Parmar pointed to the fact that only 245 girls took an A-Level in computing, compared with more than 5,000 who took Spanish.

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