Posts Categorized: Celebrities

Heat editor picks Monkey, Aleksandr and John Lewis as top celebrity brands

Cave: picks John Lewis as a brand that has become a celebrity
Cave: picks John Lewis as a brand that has become a celebrity

Cave: picks John Lewis as a brand that has become a celebrity

Lucie Cave, the editor-in-chief of Heat, names her top three brands that have become celebrities, and celebrities who have become brands. She blogs for LIVE@AdvertisingWeek ahead of the Bauer media session at 5pm in the David Lean Room, looking at the converging worlds of celebrities and brands.

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James Corden: Microsoft ad ‘one of least creative things I’ve been part of’

Corden on his Microsoft ad experience

Actor and writer James Corden described an ad for a Microsoft Windows phone as one of the “least creative things I’ve been a part of”, in a session at Advertising Week Europe 2014, where he also questioned the efficacy of Twitter.

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