Posts Categorized: Advertising

VOTE: Is creative risk taking dead?

Following yesterday’s panel discussion kicked off by Campaign editor, Danny Rogers, we want to know what you think.

Caitlin Ryan, group executive creative director at Karmarama said: “The recession creates an atmosphere of fear, which makes it very difficult for clients to put their neck on the chopping block [and] you end up needing much more sign-off, which can water down an idea quickly”.

Read more on VOTE: Is creative risk taking dead?…

Revealed: Dixons’ vision for future of ad-funded TV

Could The Gadget Show be the future of ad-funded TV?

Could The Gadget Show be the future of ad-funded TV?

Channel 5 has presented Dixons’ sponsorship of ‘The Gadget Show’ as the future of advertiser-funded TV content and a tonic for declining advertising revenues, which have fallen 40 per cent in real terms in the past 20 years.
In a session moderated by Matthew Wright, the presenter of ‘The Wright Stuff’ on Channel 5, representatives of the broadcaster, brand and production company North One Television laid out their vision.

Read more on Revealed: Dixons’ vision for future of ad-funded TV…

Campaign’s Danny Rogers: my favourite ad this year

A quick Q&A with Campaign magazine’s editor-in-chief Danny Rogers ahead of the Campaign Creative Exchange seminar at Advertising Week Europe.

What’s the best ad you’ve seen this year?

Les Sapeurs, for Guinness by Abbott Mead Vickers BBDO. It’s a stunning piece of film, with a strong soundtrack – and based on the insight that whatever their background, there are some people who will always want to express themselves, to stand out from the crowd with style – it’s executed with energy and verve.

Read more on Campaign’s Danny Rogers: my favourite ad this year…