Dan Wright, a director of Amazon Media Group Europe, blogs for LIVE@AdvertisingWeek about why adding functionality is the real way to “rise above the clutter”.
Posts Categorized: Advertising
Following yesterday’s panel discussion kicked off by Campaign editor, Danny Rogers, we want to know what you think.
Caitlin Ryan, group executive creative director at Karmarama said: “The recession creates an atmosphere of fear, which makes it very difficult for clients to put their neck on the chopping block [and] you end up needing much more sign-off, which can water down an idea quickly”.
Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.
Channel 5 has presented Dixons’ sponsorship of ‘The Gadget Show’ as the future of advertiser-funded TV content and a tonic for declining advertising revenues, which have fallen 40 per cent in real terms in the past 20 years.
In a session moderated by Matthew Wright, the presenter of ‘The Wright Stuff’ on Channel 5, representatives of the broadcaster, brand and production company North One Television laid out their vision.
We caught up with Michael Wall, the CEO of Lowe & Partners and Dale Gall, and CEO of Lowe Profero, at Advertising Week Europe .
Speaking at Advertising Week Europe, Martin Sorrell, CEO of WPP Group, talks about Google and what companies could possibly post a threat to it in future. He also talks about how China is becoming technologically successful “and we don’t really understand that.”
A quick Q&A with Campaign magazine’s editor-in-chief Danny Rogers ahead of the Campaign Creative Exchange seminar at Advertising Week Europe.
What’s the best ad you’ve seen this year?
Les Sapeurs, for Guinness by Abbott Mead Vickers BBDO. It’s a stunning piece of film, with a strong soundtrack – and based on the insight that whatever their background, there are some people who will always want to express themselves, to stand out from the crowd with style – it’s executed with energy and verve.