Posts Categorized: Advertising

Alan Partridge creator: “all TV programmes could be branded”

Henry Normal, co-creator of Alan Partridge and managing director of Baby Cow Productions, says that he is surprised that more brands don’t use branded television as a marketing medium.

Speaking in the UM Studios session at Advertising Week Europe, he said: “In 40 years, hardly any advertisers have knocked on my door. It’s surprising because the practice is very aggressive in the film industry. The opportunities are definitely here. I don’t see why all our programmes shouldn’t be branded.”

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