Andrew Hirsch, chief executive of customer publishing firm John Brown, has launched a stinging attack on the concept of native advertising and believes companies including The Telegraph and AOL cannot prove its value.
Posts Categorized: Advertising
Microsoft is leading the way for Advertising Week Europe infographics (we’ve hardly seen any other good ones) by responding in real time to what’s being discussed in seminars.
We picked out some of our favourites before, and now they’ve made even more that we like.
Can you guess? Outgoing Sainsbury’s CEO Justin King reveals his favourite Sainsbury’s ad to LIVE@AdvertisingWeek:
Brands can learn invaluable lessons in communication from the storytelling techniques employed by children’s books, which, in essence, help kids to make sense of the world around them, according to Daniel Zeff, chief executive of Evidently, speaking at Advertising Week.
Henry Normal, co-creator of Alan Partridge and managing director of Baby Cow Productions, says that he is surprised that more brands don’t use branded television as a marketing medium.
Speaking in the UM Studios session at Advertising Week Europe, he said: “In 40 years, hardly any advertisers have knocked on my door. It’s surprising because the practice is very aggressive in the film industry. The opportunities are definitely here. I don’t see why all our programmes shouldn’t be branded.”
Debbie Klein, the CEO of Engine, argues that she agrees with Stuart Murphy of BSkyB that a “kind environment” fosters creativity.
Brands must commit to a “real-time” marketing ethos if they are to win over consumers during the forthcoming World Cup, according to a senior Coca-Cola marketer speaking at Advertising Week Europe 2014.
Campaign’s editor-in-chief Danny Rogers spoke to Karma Communications Group executive creative director Caitlin Ryan on whether we are scared to take risks in advertising.
Red Bull dominated the conversation at branded content panel at Advertising Week Europe featuring Carat, UM Studios, Getty and Liquidthread
The panel said many clients would ask how they could do more activity like the energy drinks brand, well-known for its stunt with Felix Baumgartner’s who jumped from space in 2012.