Posts By: LIVE@AdvertisingWeek

Video: Spotify on breaking Haim and Lorde through brand partnerships

Chris Maples, VP Europe at Spotify, spoke to us about how they work with brands that are looking to get into the music industry and how both talent and the brands themselves can benefit from this. He mentions how Spotify helped to break critically-acclaimed music acts like Haim and Lorde through its partnerships.

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Alan Partridge creator: “all TV programmes could be branded”

Henry Normal, co-creator of Alan Partridge and managing director of Baby Cow Productions, says that he is surprised that more brands don’t use branded television as a marketing medium.

Speaking in the UM Studios session at Advertising Week Europe, he said: “In 40 years, hardly any advertisers have knocked on my door. It’s surprising because the practice is very aggressive in the film industry. The opportunities are definitely here. I don’t see why all our programmes shouldn’t be branded.”

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