Chris Maples, VP Europe at Spotify, spoke to us about how they work with brands that are looking to get into the music industry and how both talent and the brands themselves can benefit from this. He mentions how Spotify helped to break critically-acclaimed music acts like Haim and Lorde through its partnerships.
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Brands can learn invaluable lessons in communication from the storytelling techniques employed by children’s books, which, in essence, help kids to make sense of the world around them, according to Daniel Zeff, chief executive of Evidently, speaking at Advertising Week.
Henry Normal, co-creator of Alan Partridge and managing director of Baby Cow Productions, says that he is surprised that more brands don’t use branded television as a marketing medium.
Speaking in the UM Studios session at Advertising Week Europe, he said: “In 40 years, hardly any advertisers have knocked on my door. It’s surprising because the practice is very aggressive in the film industry. The opportunities are definitely here. I don’t see why all our programmes shouldn’t be branded.”
Can Spotify cope with iTunes Radio? Chris Maples, VP Europe, Spotify talked to LIVE@AdvertisingWeek about how Spotify is aiming to stop users migrating to the rival free iTunes service once it launches in the UK.
Debbie Klein, the CEO of Engine, argues that she agrees with Stuart Murphy of BSkyB that a “kind environment” fosters creativity.
We got a bit peckish when we saw Digital Cinema Media’s popcorn bike at Advertising Week Europe. Look out for it. Yum.
James Brown, the general manager of digital advertising at Telegraph Media Group, blogs for LIVE@AdvertisingWeek about one of the week’s hot – but perhaps not fully understood – topics: programmatic advertising.