Matthew Dearden, CEO, Clear Channel UK explains exactly what an “Ngen” is and how their research with them has given Clear Channel an insight into what the future means for advertising. More on Clear Channel’s research to follow.
Posts By: LIVE@AdvertisingWeek
The new Havas Group CEO and group chairman Yannick Bollore is on stage at Advertising Week Europe, making his first public appearance since taking over from David Jones.
Lucie Cave, the editor-in-chief of Heat, names her top three brands that have become celebrities, and celebrities who have become brands. She blogs for LIVE@AdvertisingWeek ahead of the Bauer media session at 5pm in the David Lean Room, looking at the converging worlds of celebrities and brands.
Actor and writer James Corden described an ad for a Microsoft Windows phone as one of the “least creative things I’ve been a part of”, in a session at Advertising Week Europe 2014, where he also questioned the efficacy of Twitter.
Metro put on a special version of its Sounds Familiar music quiz for 120 people from media agencies at the #AWEurope Underground at Bafta last night.
Booze and pie were served, and out of 16 teams, Starcom emerged victorious. All of the team won a Nespresso machine (because “Metro is all about the mornings”).
Style guru Gok Wan dropped into advertising week to explain that leadership is as much about how you present yourself as what you say and do.
There have been 9,255 tweets (as of 3:15pm on Tuesday) about Advertising Week Europe so far, according to analysis by Social Media agency We Are Social.
We Are Social looked at tweets with #AWEurope, @AW_Europe, AWEurope or AdWeekEurope in them.
Sam Bompas, one half of the dynamic food duo Bompas & Parr (also known as the Jellymongers) is speaking in IPC Media’s ‘Inspired Conversation: Why food is the new fashion’ talk at 2pm.
Brands should take lessons in building loyalty and creating deeper relationships with their consumers from Harry Styles and his fellow band mates in boy band One Direction, according to film-maker Morgan Spurlock.