Accel Partners, one of the early venture capital companies to invest in Facebook, has predicted the rise of one-to-one advertising across multiple channels as one of the next big booms, in a session at Advertising Week.
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You may have noticed that only members can eat and drink at the members bar at Bafta, where Advertising Week Europe is taking place.
There are other food options around, but none quite as enticing as this freebie we’ve been made aware of.
We can’t believe it’s nearly the end either. On the final day of Advertising Week Europe 2014, here’s what we suggest you don’t miss.
Actor James Corden told a panel this week that working on a Microsoft ad was one of the least creative experiences he’d had. He felt like he’d been “dropped in from a list of 20 people, of which I was number seven after six people had said no.”
Marketers must be wary of buzzwords and learn to trust their “gut” instinct, according to a panel of marketers speaking at Advertising Week Europe.
Can you guess? Outgoing Sainsbury’s CEO Justin King reveals his favourite Sainsbury’s ad to LIVE@AdvertisingWeek:
Rumour has it puppet character “Monkey”, who appeared in ads for ITV Digital and for PG Tips with Johnny Vegas, could make an appearance on stage at 5pm today at Advertising Week Europe.
Marie Claire editor-in-chief Trish Halpin reveals why she thinks fashion magazines are still strong platforms for brands.
Speaking as part of the Fast Company Disruptors panel at Advertising Week Europe, Google said constant, unrelenting change was essential or you fall behind.