Posts By: LIVE@AdvertisingWeek

AWEurope “better organised – although still absolute chaos”

Durrani: sometimes the maths doesn't add up

Durrani: sometimes the maths doesn’t add up

Media Week editor and Campaign media editor Arif Durrani writes on Advertising Week Europe’s second coming.

“Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year – although still absolute chaos, of course.

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Were Sorrell and Bollore wearing “secret media CEO wristbands”?

What’s that on the wrist of Yannick Bollore, the new CEO of Havas? Matt Bush, the head of agency sales at Google UK,  spotted that the wristband looked similar to one that Martin Sorrell, the head of rival holding group WPP, was sporting earlier in the week. Coincidence, or the signs of a top secret media club in action?

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Sainsbury’s Justin King: ‘Don’t spike your competitor’s drink, just perform better’

Justin King on how to compete

Justin King on how to compete

Speaking at Advertising Week Europe in a session with United Biscuits boss Martin Glenn and hosted by the Oystercatchers, Sainsbury’s chief executive Justin King talked brands (and why a good kicking can be ok), plus building a company culture, the role of the marketer – and sociopaths.

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WATCH: Oystercatchers reveals 3 ways agencies can work better with clients

Suki Thompson, CEO of marketing consultancy Oystercatchers, gives her three top tips to encourage strong and lasting partnerships between agencies and their clients. Speaking at Advertising Week Europe, Thompson hosted a conversation around partnerships with Sainsbury’s CEO Justin King and United Biscuits CEO Martin Glenn.

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Watch the Native Ad Forum live-streamed at AWeurope

At 9am on Thursday, the Native Ad Forum will kick off at Advertising Week Europe, delving into what’s happening in the hot space of native advertising.

On the panel for this four-part sessions are:

Steve Payne head of planning, insight & research, AOL UK
Olivier Gers president, global business, Liquidthread
Lori Cunningham director, digial revenue & strategy, The Telegraph
James Cooper editorial director, AdWeek
Joshua Graff director, marketing solutions – EMEA, LinkedIn
Will Hayward VP, Europe, Buzzfeed
 Noel Penzer managing director, AOL UK
Kathleen Schneider SVP, marketing & communications, Criteo
Andrew Hirsch CEO, John Brown Media
Clare Broadbent CEO,Cedar
Sean King CEO, Seven

Watch live from 9am on Thursday here:

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