Posts By: LIVE@AdvertisingWeek

Programmatic ‘bridging planning and buying’, says Amnet’s Hobbs

Programmatic advertising is “bridging planning and buying” in a way that has never been possible before, according to the Amnet managing director, Steve Hobbs, speaking at Advertising Week Europe.

Hobbs was one of a panel of experts taking part at a session on programmatic buying, which was described by the Advertising Week Europe executive director, Matt Scheckner, as “the pretty girl at the dance by a pretty wide margin”.

Read more on Programmatic ‘bridging planning and buying’, says Amnet’s Hobbs…