Graham Goodkind, founder of Frank PR, believes that brands should seek “objections, bans and complaints” to give controversial PR stunts the oxygen they need and not worry about “collateral damage”.
Posts By: LIVE@AdvertisingWeek
Matt Scheckner, the executive director of Advertising Week Europe, this week described programmatic as “the pretty girl at the dance by a wide margin”.
His phrase was described as a “#schecknerism” by some online commentators, but it makes an important point. Has programmatic been the star subject this week?
After all the buzz about Advertising Week in London, we asked you to vote as to whether Advertising Week Europe could ever rival that much more established industry gathering: Cannes.
David Amodio, digital and creative lead at Channel 4 tells LIVE@AdvertisingWeek about the future of TV and Channel 4’s investment in data, and what that means for it’s advertisers and partners
Programmatic advertising is “bridging planning and buying” in a way that has never been possible before, according to the Amnet managing director, Steve Hobbs, speaking at Advertising Week Europe.
Hobbs was one of a panel of experts taking part at a session on programmatic buying, which was described by the Advertising Week Europe executive director, Matt Scheckner, as “the pretty girl at the dance by a pretty wide margin”.
Pictures from Crispin Porter & Bogusky’s ‘the power of the unexpected’ talk have just surfaced. There are flying plush pandas and confetti cannons aplenty. Unexpected.
Google’s boss for Northern and Central Europe Matt Brittin says we are “at the beginning of a new wave of disruption” and believes the UK can be at the centre of technology innovation if it shows more “ambition”.
Ella Dolphin, group publishing director of the contemporary women’s group at Hearst Magazines UK, including Cosmopolitan, blogs for LIVE@AdvertisingWeek with her tips to engage millennials – Cosmo’s main audience.
Here is a tasty snap of the free lunch being handed out by the London Live bus near Advertising Week Europe: seems to be a fusion of takeaway and canapé. What do you reckon?
Justin King, the CEO of Sainsbury’s, spoke to LIVE@AdvertisingWeek on what it takes to have a good agency relationship.