Karl Woolley, creative technologist at Oscar-winning production company Framestore, says virtual reality should not be seen as a platform, but as the driving force of content’s narrative.
Framestore, which won an Oscar for its work on ‘Gravity’, is approaching directors in order to push virtual reality (VR) as a technology that extends beyond its initial gaming applications.
Speaking at an Advertising Week panel, Woolley said: “We are taking this to directors and saying, ‘it is not just a new platform for you to put content on it, it is a completely different way to think about your narrative and non-linear story telling’. We don’t think we are far off from a completely VR experience.”
The company showcased the capabilities of Oculus Rift’s VR technology at SXSW with a stunt featuring the cast members of the HBO hit ‘Game of Thrones’, including Maisie Williams, who plays Arya Stark.