Speaking at Advertising Week Europe in a session with United Biscuits boss Martin Glenn and hosted by the Oystercatchers, Sainsbury’s chief executive Justin King talked brands (and why a good kicking can be ok), plus building a company culture, the role of the marketer – and sociopaths.
King said that historically retailer-manufacturer relationships had been flawed.
“It was about making money off consumers,” explained King. “The truest manifestation of that was when a category partner would suggest a delisting of another company’s brand.
“This would mean that the category was sub-optimum for the consumer but there was payback for the retailer as the manufacturer would offer [competitive margins].”