“Mayhem” at News UK as journalists misuse data

News UK has clamped down on the digital data it releases to staff after misuse of the figures by journalists caused “absolute mayhem”, according to Alan Hunter, the head of digital for The Times and The Sunday Times.

Speaking at an Advertising Week Europe session on “next generation” technology, Hunter warned that great care has to be taken in the way figures on digital performance are explained to staff.

The Times and The Sunday Times have changed the way they brief staff on page impressions and video views and now give a single “gold standard” figure rather than allowing staff to put their own interpretation to the figures.

Read the full story on Mediaweek.co.uk