Jean-François Decaux, the chairman and co-chief executive of JCDecaux, has said he hopes the proposed “merger of equals” between Publicis Groupe and Omnicom will pave the way for consolidation among media owners.
The 54-year-old, who has led JCDecaux’s UK operation since the departure of Jeremy Male last year, told Campaign at Advertising Week Europe that he would welcome the merger if it meant media owners were granted similar freedoms to consolidate.
Decaux said: “Ten years ago, the Office of Fair Trading blocked our bid for [a] group [More O’Ferrall] by taking a market definition that is very narrow. They felt our main competitor was just the outdoor guy around the corner. Today, our main competitor is Google, ITV.”