How are we going to tell Aleksandr the Meerkat?

In a blog post for LIVE@AdvertisingWeek, Heat editor-in-chief Lucie Cave picked Aleksandr the Meerkat, from the Comparethemarket.com ads, as one of her top brands that had become a celebrity.

So chuffed was Aleksandr that he thanked Campaign magazine and Heat on Twitter.

But he seems to be under the impression that he’s going to be sent a trophy. We don’t have an actual trophy.