Harper’s Bazaar editor: it’s not only the old who crave print

The editors of Cosmopolitan, Elle, Red, Harper’s Bazaar and Good Housekeeping shared a stage at Advertising Week Europe today, discussing their role in empowering women – from the digital world to the rights of fashion magazines to have a feminist voice.

Harper’s Bazaar editor-in-chief Justine Picardie explained that the print magazine was a vital part of the title, as its readers needed to get away from screens. But this wasn’t a need solely focused on older generations.

“Our readers are professional women, they all work, and they associate the digital space with work. They are looking for true relaxation and luxury. And what’s the biggest luxury for them? Time. They read books, Harpers Bazaar, go to the V&A.

“I find it heartening that their world is not just about living in this space that’s centred around virtual communications.”

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