Andrew Hirsch, chief executive of customer publishing firm John Brown, has launched a stinging attack on the concept of native advertising and believes companies including The Telegraph and AOL cannot prove its value.
Daily Archives: Thursday, April 3, 2014
News UK has clamped down on the digital data it releases to staff after misuse of the figures by journalists caused “absolute mayhem”, according to Alan Hunter, the head of digital for The Times and The Sunday Times.
Bravery in advertising is about putting your beliefs ahead of self preservation, according to David Droga, the creative chairman of Droga5.
The founder of Droga5, which has offices in the US, Australia and the UK, hosted a panel of creative executives who he described as the “people that made me realize this industry is extraordinary”.
In their last blog for LIVE@AdvertisingWeek, Sky IQ reveal the buzzword from the fourth and final day at Advertising Week Europe.
This week we’ve turned our video cameras on celebrities, media moguls, scientists and glossy magazine editors.
Here are our top 5 (although we suggest you check out all of our videos on the Brand Republic YouTube channel):
As the event draws to a close, Michael McCourt, a strategic planner at Mcgarrybowen, shares one of his biggest learnings from the week with LIVE@AdvertisingWeek.
He writes: “Sir Martin Sorrell echoed David Ogilvy’s aphorism; stating that the ‘consumer is not a moron’ and that we ‘do not credit the consumer with enough common sense’. I (regrettably) agree, but I also believe that one word in this statement is part of the problem – consumer.
The editors of Cosmopolitan, Elle, Red, Harper’s Bazaar and Good Housekeeping shared a stage at Advertising Week Europe today, discussing their role in empowering women – from the digital world to the rights of fashion magazines to have a feminist voice.
Tim Irwin, the chief operating officer of Maxus UK, tells us 5 things he learnt from the ‘Inside the programmatic ring’ session at Advertising Week Europe.
1) It’s a hot topic. Despite the presence of Idris Elba and James Corden in adjoining rooms, it was standing room only.
A Mindshare Huddle seminar on innovation, starting at 5pm on Thursday, is the last session at Advertising Week Europe 2014, including a selection of speakers from the days’ talks.
They include Channel 4, The Bakery, Buzzfeed and Google.
Yannick Bolloré, the chairman and chief executive of Havas Worldwide, has said Havas was planning a number of acquisitions, in his first public appearance since taking over from David Jones in January.