VOTE: Should making an ad feel creative for the actors?

Corden: Microsoft ad was "not creative"

Corden: Microsoft ad was “not creative”

Actor James Corden told a panel this week that working on a Microsoft ad was one of the least creative experiences he’d had. He felt like he’d been “dropped in from a list of 20 people, of which I was number seven after six people had said no.”

Is it necessary for the actors and performers in an ad to feel like they are going through a creative process?

Or are they just realising someone else’s creative vision?