“Today, user interfaces (UIs) are heavily device-centered but minimally human-centred; over the next five years this balance will invert.
The digital world will come to sit properly and respectfully in the physical world, and its UIs will work the same way we understand the physical world to: organised in space, susceptible to understanding and manipulation via human hands, and capable of accommodating more than one person at the same time.
Applications will be built on a new kind of distributed operating system called a Spatial Operating Environment, or SOE — devices and displays will know where they and you are, so that you can point at a screen with your hands to control what’s on it; or you can bring a tablet close to a big display and flow work from the small device onto the big display.
In other words, your applications, your data, your communications will no longer be constrained to stop at the boundary of an individual device, which is an unnecessary limitation that we live with today.
Perhaps most importantly, collaboration will always be an option, so that two or more people can completely naturally use the same set of pixels.”
John Underkoffler, CEO Oblong Industries spoke at Advertising Week Europe alongside Nigel Morris, Dentsu Aegis Network CEO Americas & EMEA on ‘Innovating The Way Brands Are Built In A Post Digital World’