Actor James Corden told a panel this week that working on a Microsoft ad was one of the least creative experiences he’d had. He felt like he’d been “dropped in from a list of 20 people, of which I was number seven after six people had said no.”
Daily Archives: Wednesday, April 2, 2014
Marketers must be wary of buzzwords and learn to trust their “gut” instinct, according to a panel of marketers speaking at Advertising Week Europe.
Can you guess? Outgoing Sainsbury’s CEO Justin King reveals his favourite Sainsbury’s ad to LIVE@AdvertisingWeek:
Rumour has it puppet character “Monkey”, who appeared in ads for ITV Digital and for PG Tips with Johnny Vegas, could make an appearance on stage at 5pm today at Advertising Week Europe.
Marie Claire editor-in-chief Trish Halpin reveals why she thinks fashion magazines are still strong platforms for brands.
Speaking as part of the Fast Company Disruptors panel at Advertising Week Europe, Google said constant, unrelenting change was essential or you fall behind.
Matthew Dearden, CEO, Clear Channel UK explains exactly what an “Ngen” is and how their research with them has given Clear Channel an insight into what the future means for advertising. More on Clear Channel’s research to follow.
The new Havas Group CEO and group chairman Yannick Bollore is on stage at Advertising Week Europe, making his first public appearance since taking over from David Jones.