WATCH: Martin Sorrell says Vice Media is “flavour of the month”

Martin Sorrel spoke to LIVE@Advertising Week about the youth video network Vice Media, in which his holding group WPP has a stake.

He said Vice, which is set for soaring revenues of around $500 million in 2014 according to a report from Bloomberg last week, made his companies “think about content more in an online way”.

Sorrel said that Vice was “flavour of the month” and encouraged agencies in his Group M media arm to adapt to the demand for online content.