VOTE: Is creative risk taking dead?

Following yesterday’s panel discussion kicked off by Campaign editor, Danny Rogers, we want to know what you think.

Caitlin Ryan, group executive creative director at Karmarama said: “The recession creates an atmosphere of fear, which makes it very difficult for clients to put their neck on the chopping block [and] you end up needing much more sign-off, which can water down an idea quickly”.

Steve Tidball, one of TBWA\London’s twin creative directors, hailed Red Bull’s Stratos jump as a risky campaign that paid off.

Vote in the poll above and tell us your thoughts, and read more comments from the panel in the full story on