We couldn’t help but notice these strong words in today’s branded content seminar at Advertising Week Europe.
Chris Duncan, customer sales director at News UK, said that referencing the number of Facebook “likes” was “the last refuge of a failed campaign”.
— Tony Moorey (@tonymoorey) April 1, 2014
Clearly, other metric beyond number of “likes” have developed, and agencies and brands appreciate that in some cases an engaged small audience can be more valuable than a big one that’s not listening.
But do Facebook “likes” mean anything any more? Let us know below.