“Brilliant women in tech, but not enough”

The tech industry needs to rid itself of its “pizza-guzzling nerd” image to attract more girls into the profession, according to a leading woman in the sector.

Speaking at Advertising Week Europe, Belinda Parmar, chief executive of Lady Geek, said: “The perception of someone who works in technology is a pizza-guzzling nerd who cannot get a girlfriend. That is prevalent in our secondary schools.”

At the session titled, ‘Why women really rule the tech world’, Parmar pointed to the fact that only 245 girls took an A-Level in computing, compared with more than 5,000 who took Spanish.

“There are some brilliant women in the industry, but there’s not enough of them and that’s the point. We want the next Mark Zuckerberg to be female,” she added.

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