Twitter users search for hashtags because they have seen them on TV, according to 75 per cent of people surveyed for a new research project from Thinkbox and Twitter.
The research, called #TVTwitter, found that three in four people believe hashtags are searched for on Twitter because they have been seen on TV.
Twitter’s UK managing director Bruce Daisley said: “This research tells us more than ever before about how and why viewers are using Twitter as an accompaniment to TV. It’s fascinating to hear how they engage with hashtags, retweets and celebrities to join the conversations about their favourite shows.”
Twitter and Thinkbox have highlighted two specific functions for TV hashtags – as “punchlines”, a creative and funny way to sign off a tweet about a TV show, or “sorting”, as a way to categorise conversations and as a way to find new content associated with the TV show.