Marie Claire’s editor in chief [left] was snapped with fellow panelist Henry Holland [second from right] after her IPC talk on celebrity vs. street style. Looking fabulous!
Daily Archives: Tuesday, April 1, 2014
Brands must commit to a “real-time” marketing ethos if they are to win over consumers during the forthcoming World Cup, according to a senior Coca-Cola marketer speaking at Advertising Week Europe 2014.
Microsoft Advertising (@MSAdvertisingUK on Twitter) has been offering some great information and graphics on Twitter to complement the chatter around Advertising Week Europe, reacting to the seminars as they happen.
Here are three of our favourites from the first two days:
We ask Philippe Botteri, a partner at venture capital firm Accel Partners, what he thinks will be the next big idea to disrupt the advertising market and whether there are enough investors in Europe to support its tech start-ups.
Spotify got the party started last night with an Advertising Week Europe opening night bash at La Scala, featuring performances from Bombay Bicycle Club and Zane Lowe.
Tesco is trialling the smartphone location system iBeacons in its Chelmsford store as part of an experiment with a store-specific app, but is holding off using beacons for marketing purposes until customers have grown accustomed to the technology.
Mediacom’s head of mobile Jon Hook blogs for LIVE@Advertising Week on why, despite all the hype and attention, we can’t reach any consensus on mobile.
Less than 24 hours after the launch of London TV Station London Live, Jon O’Donnell, group commercial director at ESI Media, explains why the channel is exempt from standard broadcasting guidelines and what it will offer to advertisers and brands.
There are sports stars aplenty at Advertising Week Europe – first Victoria Pendleton and now former Liverpool, Manchester City and Real Madrid footballer Steve McManaman. Look out for Jamie Redknapp on Thursday, too.
Campaign’s editor-in-chief Danny Rogers spoke to Karma Communications Group executive creative director Caitlin Ryan on whether we are scared to take risks in advertising.