Facebook creative boss: “data can be annoying”

Mark D’Arcy, director of global creative solutions at Facebook, argued today that data can be an “annoyance” and platforms were not inherently intinteresting.

On the first day of Advertising Week Europe, D’Arcy said brands need to re-evaluate how they define a “great” piece of marketing in the age of personalisation.

He said: “The platforms are not actually that interesting, the people are super interesting. We are moving to a world where there is less marketing at people and a lot more marketing for people.”

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